Direct Mailing Services

We offer direct mailing services, including:

• providing residential and business mailing lists
• professional graphic design
• printing postcards, flyers, brochures, newsletters, catalogs, and more
• imprinting mailing addresses and bar codes directly on the mailing pieces (to help you save on postage)
• delivering mailing pieces to the postal office

What is Direct Mail?

Direct Mail is a type of mass marketing involving sending a print product (postcard, flyer, brochure, catalog) to a mass

Steps for Direct Mail

1.  Graphic Design

• The design is crucial to the effectiveness to the success of your marketing campaign.  You want to have an eye-catching piece that is easy to read and has a call to action.  Promotions and discounts are also enticing.
• Options:  Hire a professional graphic designer, ask a friend, or design your own file
• Submit final file for printing

2.  Printing

• At Select Graphic & Printing, we pride ourselves in top-quality printing.  We print postcards, flyers, brochures, menus, and catalogs on premium glossy and matte paper and card stocks.
• Our experts will also help you prepare a printed piece for mailing.  Printing mailing addresses on sides with high-gloss UV coating is not possible.  Some folded pieces or loose pieces may require wafer seals (circular labels to close the piece so that it can run through the automation machine).

3.  Mailing

• Get a mailing list:  Mailing lists include residential, consumer, or business mailing lists.  You can also specify by location, type of business, income, age, ethnicity, and more to better target your market.
• Clean up your mailing lists:  Presorting your addresses, C.A.S.S. Certification (Coding Accuracy Support System), removing duplicate addresses and removing non-existing addresses so you can receive the best postage rates by the post office
• Imprint addresses and bar codes directly on printed pieces:  so the printed pieces will run through automation machines and give you the best postage prices possible
• Delivery to Post Office

Why do direct mail with us?

• Convenient:  You can get design, print, and mail all in one place.  The knowledgeable professionals you need are right here.  No need to waste time going to many different places and explaining things over again.
• Save Money:  You can get discounts on your postage and save money when you send over 200 pieces.  We have a bulk mailing rate used exclusively for our customers, and we pre-sort your mail according to USPS standards to lower the postage prices for you.
• Save Time:  You save time because you can get all the services you need in one place, AND right after we print your order, we deliver it directly to the post office for you.  You can share your promotions and advertisements to your customers and prospects even faster.

• Invest in something that gives back: U.S. advertisers spend $167 per person in direct mail marketing to earn $2,095 worth of goods per person, scoring a return on investment of 13 to 1 (Direct Marketing Association)

• Gain exposure: 85% of mail is either read or visually scanned by recipients (U.S. Postal Service survey, 2006)

• Sell more to your current customers:  Print is a trusted and credible advertising medium. 67% of respondents like getting mail about new products from companies they do business with (Rochester Institute of Technology Printing Center). Online consumers who received a printed catalog from any given retailer were nearly twice as likely to make an online purchase as that retailer's website (ComScore survey based on 6,400 responses from online shoppers).
• Attract more sales with promotional offers:  78% reported that they use newspaper inserts to plan shopping and 76% say that these inserts have helped them save money (2006 study of newspaper readers sponsored by the Newspaper Association of America). Determining the primary channel for generating orders online, 60% came from printed catalogs, 24% were inspired by retail settings and only 9% arrived via internet (Direct Marketing Association, 2005).
• Target Those More Likely to Buy: Mailing lists allow companies to target an audience that is more likely to buy. Demographics can include a local geographical area, income level, profession, etc. that is more likely to respond to your offers and news, giving your marketing investment more a bigger return (“more bang for your buck”).
• Tangible message: With the right message and aesthetic appeal, a direct mail piece can leave a memorable impression in the hands of potential consumers. Unlike emails, they are not easy to delete, and with an attractive graphic design and appealing message, people want to keep them, whether it’s a postcard, brochure, or catalog. Additional stickers, coupons, magnets, and other promotional items also engage the customer with an unforgettable experience.
• Measure Your Investment: With a promotion code or “bring in to redeem” coupon or specific phone number to ask for more details, any advertiser can see how effective direct mailing is on sales. Track numbers and analyze results to see how effective direct mailing is on your business.  This also provides an easy opportunity to improve direct mailing and achieve greater successes in the future.

• Have a professional graphic designer create the design.  Don't spend a ton on direct mail to send people a dinky impression of yourself or your company.  Make your offer stand out with color and size.  Make the most important key points bigger.
• Write an attractive promotion or offer to grab attention and build interest and build credibility for your organization
• Target the correct audience.  Determine the demographics of the audience you want to reach (age, income, profession, etc). with this promotion or offer and tailor the written content as well as the graphic design to them.
• Track the effectiveness of the promotion.  Provide a specific promotion code or ask people to bring in the ad to receive the offer.